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FCE Pharma, FCE Cosmetique and POWTECH Brasil consolidate reference position for professionals in 2016

21st Edition celebrates its success, exceeding expectations of qualified visits and added innovative content in their congresses and spaces

FCE Pharma, FCE Cosmetique and POWTECH Brasil celebrated another successful edition, which took place between May 10th  and 12nd at Transamerica Expo Center in São Paulo. Public with highly qualified standards and decision-making power attended, including representatives of major brands like Hypermarcas, Eurofarma, Natura and L'Oréal.14,137 visits were registered in this edition, 44% of them had a decision-making profile like: presidents, vice presidents, directors and co-owners of retail businesses in the country and abroad.

Between the three events, which occur simultaneously every year in São Paulo, 500 brands exhibited their major rollouts and innovations. “We believe that trade fairs have strategic value in economic times like this, as they stimulate business development and exchange of best practices between market professionals and also between companies. Hence, we have developed some new formats to share knowledge,” explains Ligia Amorim, managing director of NürnbergMesse Brasil.

FCE Cosmetique offered different formats in its Knowledge and Innovation Circuit. It combined: the Knowledge Arena – an auditorium open to the public, presenting lectures focused on innovation, trends and industry rollouts; the 29th edition of the Brazilian Congress of Cosmetology – an area for scientific work featured as e-posters; and FCE Innovation Area – a space that was created to approximate different existing innovation centers in Brazil, to leading industries and industry professionals. 

This first edition featured a partnership of Mantiqueira Technological Innovation Center (NIT) – a cluster of NIT Research Institutions from Sao Paulo state and southern Minas Gerais state – linked to the Research Units Coordination Secretariat (SCUP) of the Ministry of Science, Technology and Innovation (MCTI) from the federal government.  It provided visitors and exhibitors with a unique experience to interact with groundbreaking research for the cosmetic industry.

To FCE Pharma, the experience of this event was complemented by the International Pharmaceutical Technology Conference, an unprecedented milestone in the country, developed in partnership with the International Association for Pharmaceutical Technology (APV), which gathered Brazilian and international speakers to discuss the development of innovations and advanced guidelines for pharmacology, focused on production of medicines and cosmetics. During the event, the Round of Negotiations Apex-Brazil/Abiquifi was conducted by the Brazilian Pharmochemical  Industry and Pharmaceutical Ingredients (Abiquifi), in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brazil) – which is part of the “Buyer Project” – a meeting organized in Brazil between Brazilian businessmen, who offer products and services, and foreign buyers. Another novelty was the First Symposium FCE-ANF of Pharmaceutical Innovation 2016, developed in partnership with ANF – National Association of Pharmacy, where discussions on innovation in the pharmaceutical segment were held. It featured renowned speakers such as Dr. Lauro Moretto - President of ANF; Dr. Dirceu Barbano - Former CEO of ANVISA; Dr. Leonardo Teixeira da Silva - CEO of the Institute of Pharmaceutical Sciences ICF, among others.

For the first time having an exhibition space, POWTECH Brasil was the main spot to let visitors know the tools, technologies and global trends in analysis and handling dry bulk solids to produce solid, semi-solid and liquid drugs embracing the pharmaceutical, food, cosmetic and chemical industries, among others. This space complemented the content delivered through free lectures for the third year at the event in POWTECH Brasil Auditorium, where nearly 300 professionals could take advantage of the content that was divided into levels of specialization.

“We thank all exhibitors, partners and visitors for another successful edition of this event – well-known by the Brazilian market, which has been promoting a space with the potential to boost the market, for more than two decades. During this three-day event we could observe several business opportunities, and we will continue to seek new ways to positively impact businesses and professionals”, adds Ligia.

Plan your schedule for the 22nd edition of FCE Pharma, FCE Cosmetique and POWTECH Brasil, which will take place from May 23rd to 25th, 2017 at São Paulo Expo Exhibition & Convention Center, a new space fit to continue the legacy of innovation and professionalization built by the events.

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The Powtech reaches to promote an area of concern to provide content exchange, presentation of new ideas, products and services and brand promotion. The project will present content, trends and what is most current in 'Solutions for fine particles and dry solids' and its various applications to the public of delegates and fair visitors.

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